GA4 data covers 13 Apr – 5 May 2026 (5 weekly snapshots). GA4 API scope requires re-auth for fresh data — run python scripts/gads/auth.py to fix.
GSC data is current to 1 June 2026 (28-day rolling windows + 90-day top queries).
Organic Traffic Overview
Sessions (latest week)
32
▼ 38% from peak (52)
Unique Users
30
▼ 27% from peak (41)
Bounce Rate
31.2%
▼ 15pp from start (46.2%)
Organic Conversions
0
Check tracking setup
Keywords Ranking
5 / 22
17 not ranking
GSC Queries (90d)
200+
Site showing for diverse queries
Top Landing Pages (Organic)
| Page |
Sessions (latest) |
Sessions (peak) |
Trend |
| / |
23 |
36 |
▼ 36% |
| /pretoria-brick-walls/ |
3 |
3 |
Steady |
| /gallery/ |
2 |
2 |
Steady |
| /get-quotation/ |
1 |
2 |
▼ |
| /uses/ |
0 |
3 |
▼ Gone |
| /project/silverton-residential-parking-area/ |
1 |
4 |
▼ |
| /services/ |
0 |
2 |
▼ Gone |
| /is-driveway-paving-a-good-investment/ |
0 |
1 |
Low vol |
| /project/irene-farm-villages-residential-driveway/ |
1 |
1 |
New |
Tracked Keyword Rankings (GSC)
22 tracked SEO keywords — 28-day rolling average positions. Arrows show movement vs previous snapshot.
| Keyword |
Position |
Prev Pos |
Move |
Impressions |
Clicks |
CTR |
Status |
| paving pretoria east |
2.0 |
12.4 |
▲ 10.4 |
11 |
0 |
0% |
Top 3 |
| driveway paving pretoria |
21.8 |
26.1 |
▲ 4.3 |
24 |
0 |
0% |
Page 3 |
| driveway paving |
10.3 |
14.2 |
▲ 3.9 |
45 |
0 |
0% |
Page 2 |
| paving centurion |
17.0 |
6.9 |
▼ 10.1 |
62 |
1 |
1.6% |
Page 2 |
| patio paving pretoria |
33.0 |
33.3 |
— |
13 |
0 |
0% |
Page 4 |
| driveway builders near me |
— |
4.3 |
▼ Lost |
— |
— |
— |
Not ranking |
| driveway paving pretoria east | — | — | | — | — | — | Not ranking |
| paving repairs pretoria | — | — | | — | — | — | Not ranking |
| commercial paving pretoria | — | — | | — | — | — | Not ranking |
| paving contractors centurion | — | — | | — | — | — | Not ranking |
| paving moreleta park | — | — | | — | — | — | Not ranking |
| pool paving centurion | — | — | | — | — | — | Not ranking |
| paving irene | — | — | | — | — | — | Not ranking |
| paving garsfontein | — | — | | — | — | — | Not ranking |
| paving faerie glen | — | — | | — | — | — | Not ranking |
| paving montana pretoria | — | — | | — | — | — | Not ranking |
| paving lynnwood | — | — | | — | — | — | Not ranking |
| paving midstream centurion | — | — | | — | — | — | Not ranking |
| best time to pave pretoria | — | — | | — | — | — | Not ranking |
| paving maintenance pretoria | — | — | | — | — | — | Not ranking |
| brick paving vs tar paving | — | — | | — | — | — | Not ranking |
| patio paving centurion | — | — | | — | — | — | Not ranking |
Top GSC Queries by Impressions (90 days)
All queries where pretoriapaving.co.za appeared in Google search results. Sorted by impressions.
| Query |
Impressions |
Clicks |
Position |
CTR |
| paving | 711 | 6 | 9.9 | 0.8% |
| paving pretoria | 229 | 11 | 12.3 | 4.8% |
| paving installers | 199 | 1 | 13.1 | 0.5% |
| pretoria paving | 178 | 28 | 3.6 | 15.7% |
| paving bricks for sale pretoria | 164 | 3 | 9.3 | 1.8% |
| paving centurion | 140 | 2 | 11.3 | 1.4% |
| paving companies near me | 121 | 2 | 7.8 | 1.7% |
| paving contractors pretoria | 108 | 2 | 13.0 | 1.9% |
| paving bricks | 85 | 3 | 3.4 | 3.5% |
| paving in pretoria | 79 | 1 | 14.7 | 1.3% |
| paving installers near me | 52 | 2 | 4.6 | 3.8% |
| paving near me | 49 | 1 | 5.7 | 2.0% |
| paving companies pretoria | 43 | 2 | 1.7 | 4.7% |
| paving pretoria east | 43 | 1 | 9.7 | 2.3% |
| pavers pretoria | 41 | 3 | 1.3 | 7.3% |
| paving bricks for sale centurion | 40 | 1 | 6.6 | 2.5% |
| half brick paving | 34 | 1 | 2.4 | 2.9% |
| paving services | 33 | 1 | 11.3 | 3.0% |
| paving bricks for sale | 28 | 1 | 1.6 | 3.6% |
| paving contractor | 24 | 1 | 18.0 | 4.2% |
| boundary wall builders | 21 | 1 | 42.9 | 4.8% |
| paving company near me | 17 | 1 | 7.4 | 5.9% |
| apron paving | 16 | 0 | 3.8 | 0.0% |
| paving designs | 15 | 1 | 13.7 | 6.7% |
| paving stones | 14 | 1 | 12.0 | 7.1% |
| paving bricks for sale in pretoria | 12 | 1 | 11.3 | 8.3% |
| paver | 10 | 1 | 2.2 | 10.0% |
| concrete paving slabs | 7 | 1 | 4.1 | 14.3% |
Key Insights & Recommendations
-
Bounce rate is steadily improving. Down from 46.2% (13 Apr) to 31.2% (5 May) — a 15 percentage point improvement in 3 weeks. Visitors are engaging with the site more deeply.
-
Organic sessions dipped after mid-April peak. Sessions hit 52 (23 Apr) then dropped to 32 (5 May). Likely seasonal fluctuation — winter approaching — but also coincides with "paving centurion" dropping from position 6.9 to 17.0.
-
"paving centurion" lost 10 positions. Was 6.9 → now 17.0. This is the highest-impression tracked keyword (62 impressions/28d). Investigate: check if competitor content improved, or if a page change affected rankings.
-
"paving pretoria east" jumped to position 2. Was 12.4 → now 2.0. A Top 3 position with 11 impressions in 28 days.
-
"driveway paving" improved to page 2. Was 14.2 → now 10.3. With 45 impressions and 720 monthly searches nationally, getting this to page 1 would be a significant organic win.
-
"driveway builders near me" lost its ranking. Previously held a stable position 4.3 across all snapshots — now not ranking at all. Check if the ranking page was changed or if Google dropped it.
-
Zero organic conversions recorded. Across all 5 GA4 snapshots, no organic conversions were tracked. This is likely a tracking issue rather than a real zero — organic visitors are reaching /get-quotation/ (2 sessions in first snapshot). Verify GA4 conversion events fire on organic traffic.
-
17 of 22 tracked keywords have never ranked. All suburb-specific keywords (Irene, Garsfontein, Faerie Glen, Moreleta Park, etc.) return zero. Dedicated suburb landing pages are needed to compete for these terms.
-
Brand query "pretoria paving" is strong. Position 3.6 with 15.7% CTR and 28 clicks in 90 days — the highest-clicking query. Brand awareness is growing.
Priority Actions
| # |
Action |
Impact |
Effort |
| 1 |
Investigate "paving centurion" ranking drop (pos 6.9 → 17.0) |
High — top keyword |
Low |
| 2 |
Verify GA4 conversion tracking fires on organic traffic |
High — blind spot |
Low |
| 3 |
Re-auth GA4 API scope (python scripts/gads/auth.py) |
Medium |
5 min |
| 4 |
Investigate "driveway builders near me" ranking loss |
Medium |
Low |
| 5 |
Optimise /services/ and homepage for "driveway paving" (pos 10.3 → target top 5) |
High — 720/mo vol |
Medium |
| 6 |
Plan suburb landing pages for Irene, Garsfontein, Moreleta Park, Faerie Glen |
High — long-tail |
High |